ARLO Communal
Based in NYC
Connecting Worldwide
Creative (Hospitality) Collective
About
ARLO Communal is a creative agency built on the power of shared experience. Cal Fernie and Tobi Fox founded ARLO in Sydney in 2020, and it is now based in New York City, driven by a love of dining, storytelling and communal experinces designed with care.
ARLO brings together culture, hospitality and creative production to make experiences with a distinct point of view. We work with communities, like-minded brands and cultural partners on projects that feel considered and engaging, and that come from genuine connection.
Our work has taken us around the world. We’ve popped up in the Moroccan desert, on the shores of Ortigia in Sicily, on the slopes of Mount Etna, and in Athens, Mallorca, Florence, the Bahamas and Mexico City, as well as across Australia and the US. Everywhere we’ve gone, we’ve found that food and human connection speak a universal language, and that is the language we work in. At its core, ARLO is an ongoing exploration of how people come together: around a table, through a shared idea, or within an experience designed to be remembered.
ARLO Communal is a creative agency built on the power of shared experience. Cal Fernie and Tobi Fox started ARLO in Sydney in 2020 with dinners for twelve in a loft. Today, based in New York City, ARLO creates stories and experiences for legacy brands in locations around the world.
We create culinary events and brand activations, from intimate dinners to large public moments. We produce films, stills and social content with a hospitality point of view. And we give partners creative direction and strategy, shaping concepts from the first idea to the finished experience. We work with brands, cultural partners and communities on projects that feel considered and grow from genuine connection.
Our work has taken us from the Moroccan desert to the shores of Ortigia and the slopes of Mount Etna, and on to Athens, Mallorca, Florence, the Bahamas and Mexico City, as well as across Australia and the US. Everywhere we’ve gone, we’ve found that food and human connection speak a universal language, and that is the language we work in. At its core, ARLO is still about how people come together: around a table, through a shared idea, or within an experience designed to be remembered.
What we do
What We Do
Driven by a shared passion for dining, design, culture, and the artistry of thoughtful, refined food and drink.
Film and Photography
We create cinematic films and considered still imagery that give brands, places, and people a distinct point of view. From concept and crew through shoot and final delivery, we oversee every frame.
DIRECTOR
SHORT AND LONG FORM
PRODUCTION STUDIO
POST PRODUCTION
SOICAL MEDIA
NARRITIVE
Film and Photography
We create cinematic films and considered still imagery that give brands, places, and people a distinct point of view. From concept and crew through shoot and final delivery, we oversee every frame.
DIRECTOR
SHORT AND LONG FORM
PRODUCTION STUDIO
POST PRODUCTION
SOICAL MEDIA
NARRITIVE
Event Production
We produce gatherings with a strong sense of place, purpose, and flow. From intimate dinners to large-scale brand moments, we bring together the right people, details, and atmosphere.
CATERING
EVENT SUPPORT
PASSED BITES
DINING EXPERINCES
BUILD OUTS
END TO END
Event Production
We produce gatherings with a strong sense of place, purpose, and flow. From intimate dinners to large-scale brand moments, we bring together the right people, details, and atmosphere.
CATERING
EVENT SUPPORT
PASSED BITES
DINING EXPERINCES
BUILD OUTS
END TO END
Creative Stratergy
We turn ideas into clear, compelling creative direction. Through positioning, storytelling, and thoughtful concepts, we help brands make work that feels memorable and true to who they are.
CREATIVE DIRECTION
Brand POSITIONING
CULTURE
SOCIAL MEDIA Strategy
CONCEPT
Graphic design
Creative Stratergy
We turn ideas into clear, compelling creative direction. Through positioning, storytelling, and thoughtful concepts, we help brands make work that feels memorable and true to who they are.
CREATIVE DIRECTION
Brand POSITIONING
CULTURE
SOCIAL MEDIA Strategy
CONCEPT
Graphic design
culinary Consulting
We help shape food and hospitality experiences that people genuinely want to return to. From menu and concept development to chef partnerships and guest experience, we bring taste, culture, and strategy to the table.
MENU CREATION
STRATERGY
BUILD OUTS
TRAINING
SUPPILERS
TESTING
culinary Consulting
We help shape food and hospitality experiences that people genuinely want to return to. From menu and concept development to chef partnerships and guest experience, we bring taste, culture, and strategy to the table.
MENU CREATION
STRATERGY
BUILD OUTS
TRAINING
SUPPILERS
TESTING
Clients & partners
About Our Name
In July 2020 in Sydney Australia, when Cal and Tobi started bringing people together over food, music, travel and the kind of conversations that do not happen by accident. The name came from a shared future idea: both had quietly saved it for a child. It felt right for something we wanted to grow together. ARLO Communal.
